Privacy Policy
Last updated on 22 July, 2020
Welcome to the Privacy Policy of 5-Minute Crafts. The privacy of our users is very important to us, and we are committed to safeguarding it. This policy explains what we will do with your personal information.
5-Minute Crafts («our Mobile App») is owned and operated by ADME (CY) LTD («we», «us», or «our»).
When you visit our Mobile App, the following types of *Personally Identifiable Information (as such term is explained at the end of this Section) about you may be collected:
Such data are collected by Our Partners (as such term is explained in Section 4).
If you wish to register on our Mobile App in order to receive our subscription-based services, we will ask you to provide the following data:
Use of Personal Data by Us. We collect and use your Personally Identifiable Information for the following legitimate business purposes of ADME (CY) LTD and the group of companies to which it belongs:
Additionally, if you choose to register on our Mobile App in order to receive our subscription-based services, your Personally Identifiable Information will be used in order to communicate with you.
If, at any time, you decide to unsubscribe from receiving future emails, detailed unsubscribe instructions will be displayed at the bottom of each email.
Use of Personal Data by Our Partners. Our Partners (as such term is explained in Section 4, With Whom We Share Information) may be collecting and using your Personally Identifiable Information to tailor the content that advertisers display to you, including building relevant data segments based on what you click and view and when or how many times you have viewed it; for these purposes, they use the information collected by technologies, such as pixel tags or cookies, to improve the services provided by third-party advertising companies, which include Google.
We will ask for your consent and agreement that we may collect and use your Personally Identifiable Information in accordance with this Privacy Policy, and as permitted or required by law. You are free to refuse to give consent or to withdraw the consent that you had given. Please note, however, that if you refuse or withdraw your consent some of the features available on our Mobile App may not be available to you. Please note that we may also rely on legitimate interests or fulfillment of a contract to continue processing your Personally Identifiable Information. Consent can be withdrawn at any time by emailing to the below address.
Please understand that, if you decide to register on our Mobile App in order to receive our subscription-based services, by submitting any Personally Identifiable Information to us, you are giving consent and agreeing that we may collect and use all Personally Identifiable Information that you submit in accordance with this Privacy Policy and as permitted or required by law. If you do not agree with these terms, please do not provide any Personally Identifiable Information to us.
Before using Personally Identifiable Information for a purpose other than any of the purposes set out in the preceding Section 2 (Ways Personal Information Might Be Used) we will request your explicit consent.
Except as set forth in this Policy or as explicitly agreed by you, we will not disclose any of your Personally Identifiable Information. In addition to the other uses set forth in this Policy, we may disclose and otherwise use Personally Identifiable Information as described below.
Our Partners. We allow third parties, including carefully selected ad networks and business partners (referred to as «Our Partners»), to display advertising on our Mobile App. Our Partners may, for instance, collect, use and share your information to make or help us make predictions about your interests, and may provide you with offers, promotional materials, and advertisements. In addition, Our Partners may be collecting certain information related to your PC, laptop, mobile phone or other device attributes and traffic/session information. Our Mobile App permits Our Partners to collect your Personally Identifiable Information to provide personalized advertising to you. Our Partners are leading digital performance-based advertising groups which put great effort in making sure that your personal information is safe and used properly.
Service Providers. Your information may be collected by entities that provide services to us, including companies that deliver analytics, data processing, data enhancement and customer insights, advertising, email distribution, and other services.
Other Parties (when required by law or as necessary to protect our services). We may disclose your information (including Personally Identifiable Information) to other parties in order to:
Other Parties (in connection with transfer of assets). If we make a sale or transfer of assets, or are otherwise involved in a merger or transfer (or due diligence related to such a transaction), or in the unlikely event of bankruptcy, we may transfer your Personally Identifiable Information as part of that transaction.
Use for Analytical and Ad Serving Purposes. We use standard tools common within the industry, such as Amplitude, to collect information about use of our Mobile App. These tools collect information such as how often you visit our Mobile App and what other sites you visited prior to reaching our Mobile App. We use the information we obtain from analytical tools for the purposes of improving our Mobile App. The analytical tools collect only the IP address assigned to your computer or other device and your browser settings as of the moment you visit our Mobile App, rather than your name or other identifying information.
We also use standard tools common within the industry, such as AppsFlyer, enabling attribution and marketing analytics services on our Mobile App.
These tools use cookies to target advertising based on what is relevant to you as a user to improve advertising and to avoid showing ads that you have already seen. Cookies themselves contain no Personally Identifiable Information. They relate to your online activity, rather than your identity.
Finally, our Mobile App relies on common industry tools such as AdMob from Google and FB Audience Network for Ads. These tools help us understand the composition of viewers of our Mobile App in terms of gender, age and interests. We need this information in order to understand what types of creative content we need to develop to suit the interests of different demographic and interest groups. In addition, Our Partners may need this information to develop marketing content.
We generally maintain centralized servers and systems in Europe and may maintain servers and systems elsewhere. These servers and systems are managed by us or on our behalf, or by our affiliates located in Europe.
In the event of transfer and processing of your Personally Identifiable Information outside the EEA for the purposes described above, we will ascertain that the information receives the same level of protection as if it remained within the EEA, including when entering into data transfer agreements, using the EU Commission approved Standard Contractual Clauses, or by relying on certification schemes such as the EU-US Privacy Shield (if applicable).
We use commercially reasonable physical, electronic, and procedural safeguards to protect your Personally Identifiable Information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction in accordance with requirements of applicable laws.
The information collected by Our Partners is used to analyze trends, understand user activities and gather demographic information to enable, manage and develop their personalized ads and related services. Our Partners may share such information with their affiliates. To do this, Our Partners use technologies such as cookies to collect information about your interaction with our Mobile App and third-party Mobile Apps. This type of information does not identify you personally and, typically, is aggregated with other data to create segments —groups of users and general interest categories that are inferred based on a range of factors (for example, «sports fan»). Our Partners use this information to form a more accurate picture of the interests of the audiences with which they interact — including you — so that their ads are more relevant to those interests.
In addition, Our Partners may use the information collected from these types of cookie or similar technologies for a variety of other purposes, including:
Our Partners retain your information in accordance with their legitimate business purposes for processing. Thereafter, the information is removed, archived for restricted legitimate interests, or anonymized. Non-identifying information may be kept without time and use limitations.
If you reside or are located in the EEA, your Personally Identifiable Information will be stored for no longer than necessary for the purpose for which the Personally Identifiable Information was collected. The length of time Personally Identifiable Information is retained depends on the purpose for which such information was collected and/or as required to comply with applicable laws and establish, exercise or defend our legal rights.
You have certain rights in relation to your Personally Identifiable Information. Depending on the jurisdiction, you have the right to request that we:
No part of our Mobile App is directed to children or minors under the age of 18, and we do not knowingly collect Personally Identifiable Information from anyone that we know is under 18 years of age. If you are under 16 years of age (unless a lower age threshold between 13 and 16 applies in your country), then please do not use or access this Mobile App, or ask your parents for permission before using our Mobile App or sending any information about yourself to anyone over the Internet. We will take appropriate steps to delete any Personally Identifiable Information of persons less than 13 years of age that has been collected on our Mobile App without verifiable parental consent upon learning of the existence of such Personally Identifiable Information.
Under the California Consumer Privacy Act of 2018 (CCPA), California residents are entitled to request to know more details about the categories or specific pieces of personal information we collect and «sell» (including how we use and disclose this information), to delete their personal information, to opt out of any «sales» that may be occurring, and to not be discriminated against for exercising these rights.
If you are California resident you may make a request pursuant to you rights under the CCPA by contacting us at claims@thesoul-publishing.com or by submitting a written request to the following address: General Counsel, ADME (CY) LTD, 62 Agiou Athanasiou Avenue, BG WAYWIN PLAZA, office 101, Limassol 4102, Cyprus. We will verify your request using the information associated with your account, including email address. Government identification may be required. You can also designate an authorized agent to exercise these rights on your behalf.
If you have any privacy-related questions, suggestions, unresolved problems, or complaints you may contact us at claims@thesoul-publishing.com.
If you reside or are located within the EEA, we may assist with all queries regarding our processing of Personally Identifiable Information. We request that you please attempt to resolve any issues related to your Personally Identifiable Information with us first. If you reside or are located within the EEA, you may also make a complaint to the supervisory authority for data protection in your country of residence (such as, for instance, the UK Information Commissioner’s Office for the UK) or seek a remedy through local courts if you believe that your rights have been breached.
Our Mobile App may display links to Mobile Apps of third-party content providers, other than Our Partners. We do not disclose your Personally Identifiable Information to third parties, other than Our Partners, without obtaining your consent specifically permitting such disclosure. We do not endorse and are not responsible for the privacy practices and content of such third parties. We encourage you to review their privacy policies to understand how they collect and process your Personally Identifiable Information.
We revise and evaluate this Policy periodically in light of changing business practices, technology and legal requirements. As a result, this Policy will be updated from time to time. Any such changes will be posted on this page. Any change, update, or modification will be effective immediately upon posting on our Mobile App.
If you have any questions or concerns regarding this Policy, our privacy practices, or to exercise your rights, please contact us by email at claims@thesoul-publishing.com. You also may contact us by sending a letter or request to:
General Counsel
ADME (CY) LTD
62 Agiou Athanasiou Avenue, BG WAYWIN PLAZA, office 101
Limassol 4102, Cyprus